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Sunday, December 6, 2009

Investing in Indian Stock Market!

There is one proverb "who climb has to come down"- Our Indian stock market is also following this proverb. Sensex almost from its 21000 level now has come down around to 9000 level and nifty has also come down to 2700 level. Still the investors who deal in NSE,BSE have fear that these indices may be also fall down from these levels. So they face the situation of confusion. But as per my view every fall give us chance to climb. So if any investor really want to invest in these type of market then they have to keep distance from the persons who spread rumors and have to take advice of the professionals who give advice to invest in stock market. As per my view if anybody who wants to invest in these market have to invest their 25% at these levels so if the market will go up then it will be in their benefit and market still comes down then they have to plan for their more money to invest at lower levels. Either intraday players or delivery players have to check their capital and manage it before investing in Indian stock market.


One more thing is that our market sometimes also takes 'u' turn from any political or any economical news but traders
or investors do not have to worry about these type of things . Because these effects are for the seconds or for minutes. After all markets will work on its levels.

So be smart investor and take decision wisely for investing in Indian stock market.

Friday, December 4, 2009

Google History

Google began in January 1996, as a research project by Larry Page, who was soon joined by Sergey Brin, when they were both PhD students at Stanford University in California. They hypothesized that a search engine that analyzed the relationships between websites would produce better ranking of results than existing techniques, which ranked results according to the number of times the search term appeared on a page. Their search engine was originally nicknamed "BackRub" because the system checked backlinks to estimate the importance of a site.A small search engine called Rankdex was already exploring a similar strategy.

Convinced that the pages with the most links to them from other highly relevant web pages must be the most relevant pages associated with the search, Page and Brin tested their thesis as part of their studies, and laid the foundation for their search engine. Originally, the search engine used the Stanford University website with the domain google.stanford.edu. The domain google.com was registered on 15 September 1997, and the company was incorporated as Google Inc. on 4 September 1998 at a friend's garage in Menlo Park, California. The total initial investment raised for the new company amounted to almost $1.1 million, including a $100,000 check by Andy Bechtolsheim, one of the founders of Sun Microsystems.

Both Brin and Page had been against using advertising pop-ups in a search engine, or an "advertising funded search engines" model, and they wrote a research paper in 1998 on the topic while still students. However, they soon changed their minds and early on allowed simple text ads.

In March 1999, the company moved into offices in Palo Alto, home to several other noted Silicon Valley technology startups. After quickly outgrowing two other sites, the company leased a complex of buildings in Mountain View, California at 1600 Amphitheatre Parkway from Silicon Graphics (SGI) in 2003. The company has remained at this location ever since, and the complex has since come to be known as the Googleplex (a play on the word googolplex). In 2006, Google bought the property from SGI for $319 million.

The Google search engine attracted a loyal following among a growing number of Internet users, who liked its simple design and useful results. In 2000, Google began selling advertisements associated with search keywords. The ads were text-based to maintain an uncluttered page design and to maximize page loading speed. Keywords were sold based on a combination of price bid and clickthroughs, with bidding starting at 5 cents per click.
This model of selling keyword advertising was pioneered by Goto.com (later renamed Overture Services, before being acquired by Yahoo! and rebranded as Yahoo! Search Marketing).

Goto.com was an Idealab spin off created by Bill Gross, and was the first company to successfully provide a pay-for-placement search service. Overture Services later sued Google over alleged infringements of Overture's pay-per-click and bidding patents by Google's AdWords service. The case was settled out of court, with Google agreeing to issue shares of common stock to Yahoo! in exchange for a perpetual license.
Thus, while many of its dot-com rivals failed in the new Internet marketplace, Google quietly rose in stature while generating revenue.

A patent describing part of the Google ranking mechanism (PageRank) was granted on 4 September 2001. The patent was officially assigned to Stanford University and lists Lawrence Page as the inventor.